Commercial Property – A high level view

Company: Multibuild

To promote Multibuild’s involvement in the commercial property sector - building and refurbishing to add value - a hot air balloon flight was arranged, to give journalists from key trade titles a unique view over the centre of Manchester.

Six journalists attended the dawn take off, after an introductory event at offices refurbished by the client, and launched in two balloons from Piccadilly Gardens, with special permissions from the City Council and Civil Aviation Authority. A special camera balloon filmed the event.

Outcome:

Positive coverage in all trade titles and on regional TV and print media.